Posts Tagged ‘ Nielsen ’

Nielsen: Americans have 28 percent more mobile apps in 2012, look down on the web with disdain

Image

It’s not hard to see that Americans love their mobile apps, and Nielsen can now tell us by how much. The average US smartphone owner circa mid-2012 now brandishes 41 apps, a pretty hefty 28 percent increase from a year earlier. They’re preferring native apps to the web, as well: they’re more likely to spend time with that direct port of Cut the Rope than the HTML5 version. Along with reminding us that smartphone owners are now in the majority in the country, Nielsen has added that there’s a total of 84 million Android and iOS users in the US, or more than double what we saw just a year ago. We’re a bit disappointed that the figures mostly exclude BlackBerry and Windows Phone owners, although they still paint a picture of a country that’s entirely comfortable in its smartphone shoes.

Nielsen: Americans have 28 percent more mobile apps in 2012, look down on the web with disdain originally appeared on Engadget on Thu, 17 May 2012 03:22:00 EDT. Please see our terms for use of feeds.

Permalink   |  sourceNielsen  | Email this | Comments
Engadget

2012
05/17
CATEGORY
Android
TAGS









Write comment

Nielsen: Over 50 percent of US mobile users own smartphones, Android and iPhone sitting pretty

iPhone, Galaxy Nexus, Titan

Smartphones crossed an important milestone in March, based on Nielsen’s estimates. Just over half of cellphone owners in the US — 50.4 percent, to be exact — had a smartphone of some kind, making dumbphones the minority for the first time. The smartphone tale of the tape shows that the OS split has largely tapered off since February. Android has only moved slightly and still sits atop the heap, claiming 48.5 percent of users, but Apple hasn’t had to worry given that 32 percent of smartphone owners use an iPhone. As is increasingly becoming the familiar story, other platforms trailed well behind: RIM’s BlackBerry sat at 11.6 percent, while Windows Mobile, at 4.1 percent, was more popular than its Windows Phone successor’s 1.7 percent. Apple can still claim to be the top-selling individual smartphone maker in the country, suggesting Samsung hasn’t translated its worldwide lead to the US just yet.

Nielsen: Over 50 percent of US mobile users own smartphones, Android and iPhone sitting pretty originally appeared on Engadget on Mon, 07 May 2012 11:00:00 EDT. Please see our terms for use of feeds.

Permalink   |  sourceNielsen  | Email this | Comments
Engadget

2012
05/07
CATEGORY
Android
TAGS









Write comment

Nielsen report finds 56 percent of US households have a modern game console, total gaming time up seven percent

Nielsen is out with its annual survey of video game use in the US today, and it’s found that gaming continues to be on the rise across the board. That includes a seven percent increase in total gaming time compared to the previous year (apparently due largely to increases in mobile and tablet gaming), and an increase in modern console ownership from 50 percent of households to 56 percent; that includes so-called 7th generation consoles like the Wii, Xbox 360 and PlayStation 3. It also found the number of cross-platform gamers be on the upswing, with 24 percent responding that they play on two or more of a console, PC, tablet or mobile device (compared to 17 percent previously). Looking at mobile gaming, specifically, Nieslen found that while iOS gaming tended to be distributed fairly evenly across all age groups, Android gaming proved to be far more popular among those aged 25-34 than any other group.

A few other tidbits: 65 percent of consoles are located in the living room, online shopping for games is up while other channels continue to decline, and streaming video continues to be a growing secondary use for game consoles (particularly on the Wii, where it accounts for 33 percent of console usage, compared to roughly 15 percent on both the Xbox 360 and PS3).

Nielsen report finds 56 percent of US households have a modern game console, total gaming time up seven percent originally appeared on Engadget on Fri, 09 Mar 2012 14:40:00 EDT. Please see our terms for use of feeds.

Permalink   |  sourceNielsen Wire  | Email this | Comments
Engadget

2012
03/09
CATEGORY
Android
TAGS











Write comment

Nielsen: Android still top dog, but Q4 buyers preferred iPhone 4S

Nielsen crunched Q4 numbers today, and the results will likely have Apple analysts jumping up and down. The findings, focused on those who’ve purchased a smartphone within the previous three months, indicate a huge spike — from 25 percent in October to 45 percent in December — in iPhone purchases since October as an obvious result of the launch of the 4S. Conversely, the number of recent Android buyers fell by 14 percent in the same period. Of course, these numbers are directly affected by Apple’s latest product launch and by no means should be any indicator that Apple is poised to win the battle against its bitter rival, as iOS continues to trail Android by over 16 percent in market share. Looking at the war for the third spot, RIM’s US market share declined by 2.9 percent from Q3 to Q4, falling to 14.9 percent — not a surprise, since it only captured the hearts of six percent of recent buyers this quarter — and Windows Phone slightly increased from 1.2 to 1.3 percent. Full press release and chart can be found after the break.

Continue reading Nielsen: Android still top dog, but Q4 buyers preferred iPhone 4S

Nielsen: Android still top dog, but Q4 buyers preferred iPhone 4S originally appeared on Engadget on Wed, 18 Jan 2012 07:01:00 EDT. Please see our terms for use of feeds.

Permalink   |   | Email this | Comments
Engadget

2012
01/18
CATEGORY
Android
TAGS





Write comment

Nielsen: Android extends its lead in the US

No points for guessing who’s on top in the smartphone race. For the time period of July, August and September, Android’s U.S. market share grew from 39% to 42.8%, extending its lead once again. The Nielsen numbers match up pretty well with other statistical reports. The market is growing enough that Apple also increased its share, up to 28.3%.  44% of US mobile users now own a smartphone of one kind or another.

Breaking down the share of Android sales, HTC remains top dog in America with a 15% market share overall, with 35% of Android sales. Next is Motorola with 24.3%, followed closely by Samsung at 23.6%. That’s an interesting metric, considering that Samsung is far and away the top manufacturer of total phones worldwide. Other Android manufacturers made up nearly 17% of Android’s total, with just over 7% of total market share.

BlackBerry, Windows Phone/Mobile and Symbian continue their downward slide, despite the best efforts of their parent companies. So does WebOS, but calling HP’s bumbling any sort of “best effort” would be a disservice to little league baseball teams everywhere. Between the two of them, Android and iOS control 71% of the US smartphone market, and an eye-popping 83% of all mobile app downloads. Keep in mind that Q4 results are likely to skew a bit with the launch of the iPhone 5 iPhone 4S  – that tends to happen when you only have one release every year.

[via SlashGear]

)


Android Community

2011
11/30
CATEGORY
Android
TAGS



Write comment

Nielsen: Soon-to-be seniors adopting smartphones faster than any other age group

If your granny recently purchased her very first smartphone, she’s not alone. According to the latest Q3 figures from Nielsen, Americans between the ages of 55 and 64 are adopting smartphones at a faster rate than any other age group. Just about 30 percent of all mobile-equipped, soon-to-be seniors now own a smartphone, marking a five percent jump over Q2 of this year. But they still have a long way to go before catching up with the 25-34-year-old population, 62 percent of which wield an OS-equipped handset — higher than any other age demographic. Overall smartphone penetration stands at 43 percent across US cellphone owners, with Android (still) leading the way with 43 percent of the OS market, and Apple leading all manufacturers, with a 28 percent share. Check out the full report at the source link below, or head past the break for a more graphic demographic breakdown.

Continue reading Nielsen: Soon-to-be seniors adopting smartphones faster than any other age group

Nielsen: Soon-to-be seniors adopting smartphones faster than any other age group originally appeared on Engadget on Tue, 08 Nov 2011 10:12:00 EDT. Please see our terms for use of feeds.

Permalink GigaOM  |  sourceNielsen  | Email this | Comments
Engadget

2011
11/08
CATEGORY
Android
TAGS







Write comment

Nielsen data shows Americans are increasingly embracing Android

The metrics collecting cats over at Nielsen have offered up their latest insight into where the wireless mobile market is headed and what devices the people are buying today. According to the numbers collected as of August 43% of all smartphone owners have an Android device. When you dig down into the numbers Nielsen gathered another interesting metric surfaces over the last three months.

When you consider the buyers in the last three months alone 56% of them chose an Android device. According to Nielsen the number of people buying a particular handset over the last three months is a strong indicator of where the market is headed. The iOS operating system remained in second place behind Android with 28% of all smartphone users on the iOS operating system.

Nielsen reports that 28% of buyers over the last three months picked up an iOS device. That would seem to indicate that the market is heading towards Android devices for the smartphone of choice. The smartphone market overall continues to grow as well with 56% of the users that got a new device in the last three months choosing a smartphone over a feature phone. The numbers also show that 43% of all mobile subscribers are now using smartphones. Nielsen also offered insight into Android apps recently.

)


Android Community

2011
09/27
CATEGORY
Android
TAGS






Write comment

Nielsen confirms Android on top, buyers split on next smartphone

In a recent report from Nielsen, Google snagged 40 percent of the smartphone market, while Apple captured approximately 28 percent — up just barely .01 percentage point from last year. This report coincides with findings filed earlier this week by ComScore, citing Google with 41.8 percent market share and Apple with 27 percent, up one whole percentage point from last year. Diving a bit deeper, Nielsen found that around 33 percent of people planning to buy a smartphone in the next year want an iPhone, while another 33 percent would prefer an Android. The tie between those who want an Android v. an iOS phone fluctuated when Nielsen asked the “early adopters” within the group what kind of phone they are hoping to cop. 40 percent of “innovators” said they would like a phone on Google’s OS, while 32 percent want a bite of the Apple — leaving a mere 28 percent of self-proclaimed tech junkies desiring something else, like a BlackBerry or Windows Phone. Perhaps these figures are an indication that Google will remain on top for 2012, or will there be an upset? Only time will tell.

Nielsen confirms Android on top, buyers split on next smartphone originally appeared on Engadget on Thu, 01 Sep 2011 20:18:00 EDT. Please see our terms for use of feeds.

Permalink   |  sourceNielsen  | Email this | Comments
Engadget

2011
09/02
CATEGORY
Android
TAGS






Write comment

Nielsen: Android accounts for 39 percent of smartphones in the US, Apple is the top device maker

Nielsen’s just released a study confirming what some other studies have already concluded — that Android devices account for the single largest swath of smartphone users in the US, with 39 percent OS share as of the second quarter. That compares with 28 percent for iOS, although Apple still reigns as the country’s top-selling device maker. Simply put, that’s a reflection of the fact that Apple is the only outfit churning out iOS devices, whereas a bevy of companies led by HTC, Motorola, and Samsung have helped make Android the dominant OS in the states. And let’s not forget about RIM, another hardware / software shop, which still commands a 20 percent chunk of the smartphone market. Rounding out the list, Windows Phone accounts for nine percent, largely thanks to sales of HTC handsets, while webOS and Symbian each eked out two percent. At this point we don’t doubt that Android is the most ubiquitous mobile operating system this side of the Atlantic, although it’s worth noting that Nielsen based its results on a sample of roughly 20,000 people — all of whom are postpaid subscribers.

Nielsen: Android accounts for 39 percent of smartphones in the US, Apple is the top device maker originally appeared on Engadget on Thu, 28 Jul 2011 09:55:00 EDT. Please see our terms for use of feeds.

Permalink   |   | Email this | Comments
Engadget

2011
07/28
CATEGORY
Android
TAGS







Write comment

Nielsen: majority of US app purchases are games, iOS users play twice as long

Nielsen
Apparently, folks in the US love gaming on their mobile devices and really don’t mind forking over dead presidents to do so. That’s according to a recent 30-day study by Nielsen pertaining to apps across mobile platforms. The company found gaming apps to be the most popular in that period, citing that 64 percent of users played and 93 percent would pay to play. The average amount of time spent gaming was 7.8 hours, although iOS users took the award for most dedicated by nearly doubling that to 14.7 hours. Android loyalists followed with 9.3 hours of fun times, but those with BlackBerry, Windows, and “feature phones” kept things closer to business hitting under five hours each. Also notable, is that people rocking Berries and dumbphones usually opted for pre-installed games over downloads. You’ll find the full breakdown by hitting the source link, and we’ll get back to besting our Real Racing 2 lap times.

Continue reading Nielsen: majority of US app purchases are games, iOS users play twice as long

Nielsen: majority of US app purchases are games, iOS users play twice as long originally appeared on Engadget on Thu, 07 Jul 2011 06:14:00 EDT. Please see our terms for use of feeds.

Permalink   |  sourceNielsen  | Email this | Comments
Engadget

2011
07/07
CATEGORY
Android
TAGS







Write comment